Founding cohort · 5 projects
Should you
build it?
Before you spend months engineering an idea, find out how the market responds. We turn your app idea into a focused paid test—and show you the signal.
Two fully funded pilots. Ovis covers the first $100 in Meta ad spend.
Evidence before engineering.
- 01
- Real audience
- 02
- Real behavior
- 03
- Clearer decision
Real ads
→Real traffic
→Real behavior
→Useful signal
The problem
Building got cheap.
Guessing is still expensive.
AI can help you ship software faster than ever. It cannot make people care. Too many founders discover the marketing problem only after the product exists.
We start one step earlier: put a clear promise in front of the intended audience, measure their response, and learn before the sunk cost takes over.
The signal sprint
Four steps.
One clearer bet.
We do the hands-on work with you. You leave with evidence, not theater.
- 01
Define the bet
We sharpen the audience, problem, promise, and the behavior that would count as meaningful signal.
- 02
Build the test
We create the positioning, landing page, Meta ad copy, creative, and measurement plan.
- 03
Run real ads
We launch a focused campaign to a real audience and watch what people actually do.
- 04
Read the signal
You get the results, what we learned, and a candid next-step conversation—without a fake verdict.
What you get
A complete
market test.
- Audience and offer definition
- Landing page and conversion path
- Meta campaign strategy and setup
- Ad copy and creative direction
- Behavior and response tracking
- Signal readout and next-step call
The honest version
We won’t stamp your idea “validated.”
A small campaign cannot predict the future. It can show whether a specific audience responded to a specific promise—and give you better questions for whatever comes next.
“We show you what people did. You decide what it means for the build.”
The founding offer
Our work is free.
The traffic is real.
We’re waiving the service fee for five founding projects so we can refine the process with real founders. For the first two selected pilots, Ovis will also fund the first $100 in Meta ad spend.
A strong fit
You have an idea—and you’re willing to hear the truth.
01An app or software concept you’re genuinely considering building.
02A rough sense of who it is for and what problem it could solve.
03Willingness to join a private discovery call and participate closely in the process.
04Openness to weak, mixed, or surprising signal—not just confirmation.
Private application
Tell us what you’re considering.
One or two general sentences is enough. Don’t share trade secrets or proprietary details here—we’ll unpack the actual idea together on a private discovery call.
Five founding spots.
Applications are reviewed personally.
Questions, answered
No mystery box.
Why are you doing this for free?
We’re building the process by doing the work with real founders first. Your candid feedback helps us decide what Should You Build? eventually becomes.
Do I need a prototype or business plan?
No. A clear problem, a plausible audience, and a serious willingness to act on what we learn are more useful than a polished deck.
Does a strong result mean I should definitely build?
No. It is one piece of evidence. We’ll explain what happened, what remains uncertain, and what a sensible next test could be.
Will my idea become a public case study?
Not without separate permission. Applying does not give us permission to publish your idea, identity, campaign, or results.